The datamart will be the equivalent of a datawarehouse but targeted on a unique business application.
Thus if the datawarehouse is a warehouse for all the datas of the company then the datamart is focused on a unique use. For exemple there will be Marketing or Sales datamarts. Actually we can consider that a datawarehouse is a set of datamarts.
In Marketing and Sales the datamart will be used to generate information in regard of the client and his behaviour and their influence on the turnover. It will be an indicator serving to verify the commercial efficiency of the company by monitoring the products and the business operations based on their performance.
Thanks to the e-prospects solution you will be able to create and manage your own datamart by beneficiating of qualitatives informations generated by our partners.