In general Direct Mail will consist of an envelope, a letter presenting the commercial offer, a leaflet or a flyer and a reply coupon.
The goal of such an operation will be to trigger an interaction from the targeted prospect which will be caracterized by an order, an appointment, a request for documentation, etc.
In general the communications are customized. The customization of this mailing will be generating by the crossing of a database containing the contacts adresses with different commercial informations or others detained about the prospect.
The e-prospect platform will allow you to generate a client database which will allow to implement Direct Mail actions. This database will have amongst others the advantage to alreadycontain all the informations necessary to the customization of the operation.