The e-mailing is a form of Direct Marketing which will use the Internet Channel and more precisely the email of the targeted audience.
The Sales and Marketing applications linked to the e-mailing are many and involve many specific techniques.
The e-mailing and the redaction of an e-mail will use very specific techniques and rules designed to optimise its use and to increase its return rate.
The e-mailing practices constitute the bulk of the email marketing.
Thanks to the e-prospects platform, the professionals will be able to organise better quality email campaigns by the acquisition of very qualified and active prospects who have expressed specific needs.