A prospect is a identified target during prospection campaign.
The key role of the marketing function will be the detection of the potential client to transform him in an active client. Different techniques are available to the professionals to generate and identify these contacts. It goes from advertisement in different medias to events such as Trade Shows and Fairs going through web, mail or phone prospection. Then the role of the sales funtion will be to transform these contacts into effective clients by contacting them in order to introduce them with the company's offer and to make the sale.
A prospect is often considered a qualified leads and identified as a potential client.
On the e-prospects.biz platform prospects will be produced by different Direct Marketing professionals with different typologies and methodologies in order to better match the client needs.