The Lead Nurturing is a process of maintaining and/or developing marketing relations with prospects which are not ready to become clients yet. This term can also be translated by smoldering prospects.
This technique is essentially used by BtoB professionals.
The Lead Nurturing requires attention to the prospects the earliest possible upstream of long purchasing processes or to prospects with investments project at term.
Like a lot of sectors Internet has upsetted the market practices in this domain thanks tonewsletters, white papers or blog subscriptions.
The E-prospects users will be able to optimize their Lead Nurtutring thanks to providers specialized in project detection and will provide them with prospects with clear identified needs that they will be able to integrate in their sales process.