The response rate is the percentage of people having responded to a Direct Marketing solicitation. Depending the canal used by the campaign the response rate will require the knowledge of the number of response, of the number of calls, etc.
It is important to do not confuse this rate to the transformation rate because the response may be issued from promotional campaigns such as a sweepstake participation, clicking on email or a brochure request.
Thanks to E-prospects offer you will not have to worry of this rate and to focus on your transformation rate. Indeed by acquiring prospects and leads you will not have to launch such promotional campaign.