SEO (Search Engine Optimization) includes all techniques allowing to improve "naturally" the positioning of a website in the search engines. The two main criteria allowing a good SEO are the ON-Page and the Off-Page criteria.
On-Page criteria correspond to the website content and its relevance to the research made by the user.
Off-Page criteria correspond to the popularity of the site on the web, ie a website of which other sites refer.
The objective of the E-prospects platform is to allow a business development local, national and international of SMEs. Therefore we are optimizing our SEO in order to be known and accessible.