The Direct Marketing designate all the communication and direct sale actions adressing individually and/or personally and that aim to provoke an active reaction from the recipient in order to lead to an interaction between him and the company whether it takes the form of a price request and/or doucmentation, ordering, etc.
The Direct Marketing differs from advertising by different aspects. Indeed it is the only discipline which will adress a personalized message to database of prospects and/or clients in order to generate a more or less instant response. Finally it will allow a fairly accurate measurement of the obtained results.
Traditionally direct marketing will use channels such as mail, telephone or fax. However it experienced a true revolution and explosion with the arrival of Internet and the emil in a first time then with the advent of Social Networks. The arrival of these new meias has abolished the border with the advertising as the banner will more and more often drive the client to a form.
The e-prospects.biz platform allows its users to beneficiate of more than 600 Direct Marketing professionnals whether they are call centers, LeadGen Firms, affiliation companies,...