Acquisition costs refers to lla the costs which allowed the obtention of a contact or a client. The acquisition cost of a contact is of course lower than the acquisition cost of a client. Besides the acquisition cost of the client will include the cost for a client amongst other costs.
This acquisition cost will take into account the different criterias such as the invested cost to acquire the prospect then the client but also the time invested for the prospection and the business appointment. In this context it will be very important for the professionnal to implement ratios such as conversion rate which will allow to evaluate the number of contacts which he will process before to obtain a client.
The e-prospects.biz aims to allow businesse to master its acquisition costs by outsourcing their prospection to qualified professionnals thanks to a customer service allowing them to obtain the prospects the closets to their need.